The Digital Frontier: What’s Working

Business marketers today receive a constant stream of email, RSS feeds, LinkedIn group comments and Twitter updates with news and information about emerging best practices promoting digital and online marketing success. Each day it seems there is a new tool or methodology that promises to increase prospect engagement, and build more valuable customer relationships.

In the ever-changing world of digital, it’s almost impossible for marketers to know which strategies and tactics to adopt for their businesses in order to make the best use of limited marketing dollars. Join us for a panel discussion with digital marketing experts who will share their insights and experiences about what’s working in digital and online marketing.

Tyler Garns, VP of Marketing – Infusionsoft

Tyler Garns is the VP of Marketing for Infusionsoft, a web-based sales and marketing automation software that helps small businesses convert more leads, save time and manage more with less. He is a well-known small business expert who speaks to audiences across the country on how marketers can boost their programs through more effective ways to market. As well, he’s been the keynote at the Infusionsoft Email Marketing 2.0 Revolution 9-City Tour. This past June he led the session “Online Marketing 2.0: Turning Prospects Into Customers Into Fans” at the 12 Hours of Technology event in New York presented by Smallbiztechnology.com. Tyler writes for popular online publications, such as Small Business Trends, 1:1 Media, MarketingProfs and the Infusionsoft Blog.

Dara Schulenberg, Digital Strategy Manager – Canyon Communications

Dara’s business-to-business marketing experience spans numerous technical markets and geographies, all unified around a central theme of delivering digital marketing value to lengthy sales cycles. Experience in Silicon Valley and venture funded business intelligence firms allowed early, “bleeding edge” digital marketing experiences with e-mail marketing and marketing automation tools dating back to the 1990s. More recently, Dara was Product Manager of Toolbox.com’s discussion groups, a global professional network of 1.9 million IT professionals and responsible for 11.3 million monthly page views across 2.7 million pages of user generated content. Today, Dara serves as Canyon Communication’s Digital Strategy Manager where she works to deliver high-performing e-mail, web, social and mobile assets for B2B clients.

Malcolm Atherton, Public Relations Specialist – Thomson Reuters

Malcolm Atherton is a Public Relations Specialist with Thomson Reuters. Launched in mid-2010, Thomson Reuters PR is a customizable Web-based platform containing traditional and social media tools designed to help communicators and marketers more effectively manage their workflow: Malcolm joined Thomson Reuters in June 2010 after 6 years with Business Wire where he was an Account Executive and New Media Specialist. Malcolm received a BS in Exercise Physiology from Ball State University. He grew up in Farmington, CT and now lives and works in Scottsdale, AZ with his wife (Erin), daughter (Alex), a lab (Casey) and a wiener dog (Pi).

Panel Moderated by:
Sheila Kloefkorn, BMA Phoenix President & President – KEO Marketing

Sheila Kloefkorn is the current President of BMA Phoenix, and is also President of KEO Marketing, a Phoenix based online marketing agency. As President of KEO, Sheila is responsible for developing comprehensive online solutions for businesses of all sizes across the United States, and more than 100 countries around the world. Some of the companies that Sheila has provided online strategy for include: General Motors, Avnet, FedEx, Profiles International, Esselte Corporation, and many more.

Prior to founding KEO Marketing in 2000, she was Vice President of a New York based agency, which helped Fortune 1000 clients achieve success through all forms of traditional and online marketing. Sheila has also held senior positions with iCrossing, served as President of the Phoenix Chapter of the American Marketing Association and was the founding Co-Chair of SEMPO AZ (Search Engine Marketing Professionals Organization AZ).

BMA Members: $20
Non-Members: $40
Be sure to register today!

Event Details

3:00 pm-5:00 pm
April 19th, 2011
ASU SkySong - Room 201
1475 N. Scottsdale Road
Scottsdale, Arizona 85257
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